Our Process
Phase 01
Workshop
In this meeting we discuss the client’s business, target audience, competitors, industry, and core values. This meeting typically requires one hour of time. Following the meeting, we will continue research on all items discussed in an effort to generate initial ideas for the client’s primary logo design.
Research & Mood boards
The objective of this phase is to help me fully understand the client’s target audience and competitive landscape. We will also begin development of logo mood boards and concepts to help guide the design in future phases.
Mood boards include a collection of design elements that provide initial images, concepts, colors and styles proposed for the general “look and feel” of the visual identity.
Round 1 typically includes 3 mood boards delivered to the client in digital format for feedback. We’ll gather client feedback before moving into the actual logo design.
Logo Concepts
Using inspiration from the approved mood boards, We will create rough logo concepts. These will either be hand-drawn sketches of the logo or rough black and white cocept ideas. The logo concepts will be presented to the client to establish general logo style. Client feedback will be gathered prior to beginning full logo design.
Phase 02
Logo Concepts
We will create a multiple logo concepts based on the selected sketch/rough logo concept. We will collaborate with the client to refine the logo until it matches client preferences within the number of rounds defined in the statement of work.
Logo Design Rounds
We will create a multiple logo concepts based on the selected sketch/rough logo concept. I will collaborate with the client to refine the logo until it matches client preferences within the number of rounds defined in the statement of work.
Final Primary Logo Design
Working with the client for feedback and approval, We will create the final “Primary Logo.” This version of the logo will stand as the main visual identifier for the brand.
Phase 03
Secondary Logo Design
Following establishment and approval of the Primary Logo, We will create applicable logo variations to accommodate future marketing needs. The logo variations often include vertical version, horizontal version, icon mark with text and without, black on white, white on black and so forth.
Phase 04
Logo Family Production
Following establishment and approval of the Primary Logo, We will create applicable logo variations to accommodate future marketing needs. The logo variations often include vertical version, horizontal version, icon mark with text and without, black on white, white on black and so forth.
Phase 05
Optional Style Guide:
A Style Guide is created to establish the basic rules for the final logo family. This guide is critical to ensuring that the identity system is treated consistently by all design – ers, marketers and other staff who create any branded materials.
Includes Guidelines for:
• Primary Logo Usage
• Logo Usage Restrictions
• Secondary Logo Family Usage • Typography Standards
• Color Palette Standards (CMYK, RGB, HEX)
Optional Stationary Design
Stationery is most often the first element used in a brand rollout. I create a stationery package to help you start to market your new brand. • Business Card • Letterhead • Envelope
Next Steps
Proposal & Statement of Work (SOW)
We would be delighted to work with you to satisfy the branding and marketing needs of your business. Each engagement with me includes a proposal and detailed statement of work which defines our services in detail. The proposal will clarify the process I will use to execute on the project and the statement of work will act as a formal agreement between you and our company.
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